It's more than a ribbon. It unites us - The Estée Lauder Companies Breast Cancer Campaign 2020
Under embargo till October 1st
Around the world, we are experiencing challenging times living amidst the coronavirus pandemic. This is true for all those impacted by the disease, especially the breast cancer community, which now faces increased risk and vulnerability. But these days have also brought a renewed sense of unity, hope and inclusivity, as we all join together. At The Estée Lauder Companies it has only reaffirmed how crucial it is to support one another as well as medical research, all of those currently living with breast cancer, vulnerable groups who may face a disparity in access to healthcare, and the doctors, nurses and caretakers on the front lines.
Though we know the world has changed, our Breast Cancer Campaign's steadfast commitment to end breast cancer in our lifetime is stronger than ever.
Every 15 seconds, somewhere in the world, a woman is diagnosed with breast cancer and we believe that's far too many.
We wear the Pink Ribbon united in hope around our shared goal : its' #TimeToEndBreastCancer!
Please find the press release explaining this years campaign and the packshots of the products that are sold to raise funds attached.