ELC's Breast Cancer Campaign: Beautifully United to Help End Breast Cancer

The Estée Lauder Companies (ELC) is dedicated to advancing possibilities for people around the world. As a company that lives its shared values, ELC has been at the forefront of supporting the global breast cancer community for more than 30 years.

At a time when breast cancer wasn’t spoken about openly, Evelyn H. Lauder saw an opportunity to bring awareness to the disease and address stigmas in women’s health. In 1992, she co-created the pink ribbon and founded The Estée Lauder Companies’ Breast Cancer Campaign (The Campaign) - inspiring a global movement around The Campaign’s mission to help create a breast cancer-free world for all.

For more than 30 years, The Breast Cancer Campaign and its supporters have taken action to drive significant progress against the many facets of this disease. Breast cancer mortality rates have decreased by 43% among women since the late 1980s because of earlier detection and improved treatment.

Through The Campaign, ELC is committed to continuing the meaningful work that helps provide critical improvements in breast cancer through the collective efforts of employees, consumers and partners worldwide. These include raising funds to advance life-saving scientific research, expanding access to medical resources and care, advocating for greater awareness and early detection, developing educational materials, amplifying diverse points of view from thought-leaders around the world, and many more. ​

It’s #TimeToEndBreastCancer

In 2022 ELC Benelux began a new partnership with Jules Bordet Institute (Belgium) to fund the research of Professor Christos Sotiriou, in which Artificial intelligence is used as a tool to model triple negative breast cancer heterogeneity towards an optimized patients’ care. The main purpose of this study is to apply artificial intelligence models to predict the expression of relevant biomarkers associated with response to anticancer drugs and immunotherapy from pathological images only. The main goal is to assist clinicians for outcome prediction, towards an optimized treatment of triple negative breast cancer patients.

Since 2020, ELC Benelux actively works with Antoni van Leeuwenhoek Foundation (The Netherlands), helping to fund a special project for breast cancer patients during pregnancy and while nursing. In addition, ELC Benelux continues to align its Breast Cancer Campaign program with NGO partners Leuven Cancer Institute (LKI) and Pink Ribbon Foundation Belgium.

PINK RIBBON PRODUCTS AVAILABLE IN BELGIUM:

Aveda Hand Relief™ Moisturizing Creme with Rosemary Mint aroma

Suggest Retail Price: €25.00

Amount of Donation: In support of The Estée Lauder Companies’ Breast Cancer Campaign, Aveda will donate €10.00 from the retail price of Hand Relief™ Moisturizing Creme with Rosemary Mint aroma to BCRF from 24/09/23 to 30/06/24 or until supplies last.

Available at: Aveda.eu, participating Aveda Salons and independent stores.

Clinique Great Skin, Great Cause. Limited-Edition Moisture Surge™ 100-H Auto-Replenishing

Suggest Retail Price: € 38.50

Amount of Donation: In support of The Estée Lauder Companies’ Breast Cancer Campaign, CLINIQUE will donate 25% from the retail price of Limited-Edition Moisture Surge™ 100H Auto-Replenishing Hydrator, to BCRF from 15/09/23 to 30/06/24 or until supplies last.

Available at: Clinique.be, Inno and participating independent stores.

Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex

Suggest Retail Price: €140.00

Amount of Donation: In support of The Estée Lauder Companies’ Breast Cancer Campaign, Estée Lauder will donate 20% of the retail price of the Advanced Night Repair Synchronized Multi-Recovery Complex to BCRF from 1/09/23 to 30/06/24 or until supplies last.

Available at: Esteelauder.be, Ici Paris XL, Inno and participating independent stores.

Estée Lauder Empowered in Pink Pure Color Lipstick Collection

Suggest Retail Price: €44.00

Amount of Donation: In support of The Estée Lauder Companies’ Breast Cancer Campaign, Estée Lauder will donate 20% of the retail price of Empowered in Pink Pure Color Lipstick Collection to BCRF from 1/09/23 to 30/06/24 or until supplies last.

Available only online Esteelauder.be

Jo Malone London Peony & Blush Suede Cologne

Suggest Retail Price: €138.00

Amount of Donation: In support of The Estée Lauder Companies’ Breast Cancer Campaign, Jo Malone London will donate 40% from the retail price of this product to BCRF from 1/10/23 to 30/06/24, or until supplies last.

Available at: Jomalone.eu, Jo Malone London Stores, Parfuma and Inno

Tom Ford Lip Color in 04 Indian Rose

Suggest Retail Price: €60.00

Amount of Donation: Tom Ford Beauty will donate 30% of the retail price of Lip Color in 04 Indian Rose to BCRF from 1/10/23 to 30/06/24 or until supplies last.

Available at: Parfuma and Inno

Download the press release here:

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